In 2019 RAW is looking to extend the reach and magnitude of its social impact by providing disadvantaged women, emerging from an incarcerated environment, with the very best opportunity to upskill and prosper in the Auckland market through a social enterprise structure.
Called ‘The Butterfly Project’, this project enables RAW to leverage all the learnings gleaned from the charity’s existing employer collaborations to lift the social impact that it can facilitate in the Auckland market. The Butterfly Project will enable RAW to establish a highly supportive and supported Learning and Earning community where the women can go to:
Build confidence, skills and pro-social connections to enable them to prosper with purpose in Auckland.
Feel a strong sense of connection and belonging; respected for who they are and who they want to become, not judged and excluded because of where they’ve been.
The concept involves creating an indoor market place that provides the floor plate for a number of different social enterprises to set up shop over time. Each enterprise would offer ‘INTERNSHIP’ opportunities to RAW and ‘Ready to Work’ women still completing their sentence. The intention is to start small and grow the concept over time as we build awareness and support from key stakeholders and the Auckland community. It is likely that the first business would be a café/coffee bar but we can see florists, barbers, art spaces, and some form of thrift store following soon after.